Driving stakeholder value and applying insights to solve business challenges have been asked repeatedly in recent times. While this quest for insights is not new, what’s new is the rapidly metamorphosing marketing environment in which the need for sharp consumer insights is becoming increasingly important. Marketers today are inundated with so much data from multiple avenues, that it’s not more information, but actionable insights that add value to their decision making.
But how have market research and data analytics companies responded and adapted to this new ask? How closely have we understood the requirements of the clients? How well have we honed in on the business objectives and driven insights to provide a direction or solution?
The 27th Annual MRSI seminar is all about Business Impact through Insights - innovative methodologies, innovative solutions, innovative thinking that has led to insights transforming into business solutions.
The two day seminar will see a mix of Indian and International speakers talking about creating business impact using consumer driven insights and will also feature Indian research papers presented at regional/global forums and you will also hear the voice and views of young members of our industry.
From senior professionals to the young dynamic new age practitioners from analytics and insights fraternity, start-ups and the users of insights from the corporate world as well as brand, marketing and media professionals are going to be there!
The MRSI annual market research seminar is attended by over 300 marketing and research & insights professionals and over a third from the research clients.
MRSI’s Annual Market Research Seminar is India’s largest gathering of research and insights professionals and it provides a great opportunity for intellectual stimulation and networking.
There are always various exhibitors who showcase their products and services in the insights space and help one get a quick overview of what’s new in the industry.
The 2 day event is not only about intellectual papers and networking, it is a place to renew old friendships and make new friends and let your hair down at the Gala Dinner on day 1.