RESEARCH SOCIETY OF INDIA
to the Market Research Society of India (MRSI), a unique
non-profit autonomous market research body formed by
a large fraternity of research suppliers and users spread
across India. Established in January 1988, the MRSI
is at the forefront of maintaining standards of excellence
in the market research industry. It is a proactive,
dynamic and neutral society, continually striving to
promote the needs of market research in India.
the MRSI was also responsible for carrying out the path-breaking
Socio Economic Classification (SEC) Study, which provided
the fundamental basis for classifying urban Indian consumers.
The SEC is the cornerstone for consumer classification
even today, not only for research, but also is widely
used for target definition of consumers for marketing
and media purposes.
MRSI is heavily involved in furthering market research
interests through a variety of events. The Annual Seminar
MR WORKS! is a
shining example of sharing research experience within
and outside the industry to propagate community learning
through a series of case studies / research papers.
The Annual MR Symposium
is an ongoing effort to disseminate and build awareness
of powerful MR tools, which can provide guidance to
many of the burning business issues prevalent today.
Apart from this, the MRSI also has plans for basic training
for research, field and analysis experts, which shall
be available soon.
Society is managed by a managing committee of six members
drawn from leading research agencies and research users
and adheres to a Professional Standards Committee to
ensure that all members observe the MRSI
Code of Conduct.
can be a part of this exciting world of market research
in India by becoming a member of the MRSI either at
a corporate or an individual
level. The MRSI currently has about 40 corporate and
100 individual members and the list continues to grow.
The membership is open to anyone with an interest in
market research and the rewards are many for those who
join. Come, be a part of the MRSI and lets work together
to continually raise the bar!