to the Market Research Society of India (MRSI), a unique
non-profit autonomous market research body formed by a
large fraternity of research suppliers and users spread
across India. Established in January 1988, the MRSI is
at the forefront of maintaining standards of excellence
in the market research industry. It is a proactive, dynamic
and neutral society, continually striving to improve
the professional standards of market research in India.
The MRSI was also responsible for carrying out the path-breaking
Socio Economic Classification (SEC) Study, which provided
the basis for classifying urban Indian consumers.
The SEC is the cornerstone for consumer classification
even today, not only for research, but also for
target definition of consumers for marketing
and media selection and buying purposes.
MRSI is also involved in furthering market research
interests through a variety of events. The Annual Seminar
MR WORKS!is a shining
example of sharing research experience within and outside
the industry to propagate community learning through
case studies / research papers.Apart from
this, the MRSI also conducts basic training
for research, field and analysis experts, from time to time.
Society is managed by a Managing Committee of six members
drawn from leading research agencies and research users
all members adhere to the MRSI
Code of Conduct.Which ensures that research is conducted
honestly and objectively and without unwelcome intrusion and
disadvantage to informants.
can be a part of this exciting world of market research
in India by becoming a member of the MRSI either at
a corporate or an individual
level. The MRSI currently has about 45 corporate and
25 individual members and the list continues to grow.
The membership is open to anyone with an interest in
market research and the rewards are many for those who
join. Contact the MRSI, be a member and help grow the
professional standards of the industry.